QR engages in community and commercial sponsorships, supports staff fundraising activities and provides in-kind support to numerous causes. All QR’s community oriented programs aim to enhance the quality of life for individuals and their communities.

 QR is proud of the role it plays in enhancing the social fabrication of local Queensland communities. As the organisation continues to expand nationally; contributing to Australian communities is part of its sponsorship strategy. Partnerships that enable QR to reach into new emerging markets will be formed. 

 QR’s sponsorship portfolio focuses on building corporate and community relationships of strength and longevity. Currently QR invests in 21 major and 21 minor sponsorship properties. 

 Sponsorships undertaken by QR are those which can help the business achieve its objectives. This includes the ability to nurture relationships with key stakeholders such as customers, suppliers, government, industry and the community. 

 QR receives thousands of requests for sponsorship each year.  The following guidelines have been developed to guide sponsorship seekers, and encourage those that meet QR’s needs.

QR Sponsorship Guidelines

Sponsorship proposals must outline a direct link with a minimum of two (2) of the following criteria:

1.  enables QR to engage with target audiences, including industries such as Coal Mining/Logistics; Tourism; Freight; Cattle Transport; Public Transport; and stakeholders and/or communities directly affected by rail transport; 
2. provides QR with the opportunity to raise its profile as a commercially driven integrated transport provider;
3. provides a platform for QR to promote its commitment to being socially and environmentally responsible; and
4. must complement QR’s values: leadership, customers, results, people, creativity and innovation, and safety and environment.

Minimum benefits sought

• exclusitivity – such as   naming rights opportunities or property’s which are not over cluttered with sponsorship support;  
• exclusive and experiential key stakeholder business networking opportunities (white collar and B2B);   
• ability to help QR meet its marketing objectives including brand management, customer relationship management and sales growth;   
• ability to contribute to the communities in which QR operates;  
• ability to support QR in its goal of increasing education of rail safety and security; and  
• ability to support QR in its goal to be a good corporate citizen, which includes being environmentally, economically and socially responsible.             

Proposal musts

• contain clear objectives that are Directional (eg. increase revenue), Quantifiable eg. from 11% to 15%), Target Specific (eg. Coal), and Timely (eg. over the next 6 months);   
• the return on investment for QR must be clearly identifiable and the total $ of tangible and intangible benefits should be higher than the cost of the sponsorship;  
• list other sponsors associated with the activity/project;  
• include support data including market research if available, timelines, profile of audience, expected participation, etc; and  
• be submitted on letterhead with and ABN and stating if the organisation is GST registered.              

Proposals that won’t be considered

• requests for sponsorship from parties with products or services that may be harmful to users;  
• requests for sponsorship from parties with products or services of inferior quality;   
• requests from organisations that are financially unsound, involved in unethical business practices, or have links to individuals or organisations of poor repute;   
• if the activity is for individual gain or profit;   
• if the activity promotes a particular religious or political opinion; or  
• if the activity discriminates on the basis of race, colour, sex, sexual orientation, age, religion, national, or ethnic origin or physical disability.         

Process for consideration

QR’s General Manager Brand and Marketing Communications reviews suitable proposals.
Applicants will be notified of the outcome of their submission within four weeks from the receipt date by QR.
Please note, that the above guidelines do not offer any commitment from QR and should be used only to help guide you.

To submit your request for sponsorship, either post or fax to:
General Manager Brand and Marketing Communications 
QR Limited
GPO Box 1429
BRISBANE  QLD  4001

Or by facsimile: +61 (07) 3235 5709